Our Team.

Michael Brainch - Co-Founder and Director

Michael is a founding partner of Create Clarity and a sought-after stakeholder engagement specialist with deep expertise across regulated industries. He brings together sector knowledge, strategic thinking and analytical rigour to translate complex stakeholder insight into clear, actionable consultancy advice — helping clients make confident decisions, reduce risk and deliver meaningful change.

What makes Michael happy? “Mountains, long walks, cold-water swims - and the sound of my daughter giggling uncontrollably”

Dawn Mulvey - Co-Founder and Director

Dawn brings over 20 years' consultancy experience, specialising in regulated sectors including utilities, transport and healthcare. She delivers strategic insight that sharpens organisations' understanding of stakeholder and consumer perspectives, drawing on multiple data sources to provide clear, insight led recommendations that drive confident decision-making.

What makes Dawn happy? “I love spending quality time with my family and taking my dog Rolo for walks”

We partner with a select group of talented and trusted associates on an ongoing basis, experts in their own specialist fields who operate under the Create Clarity ‘umbrella’.

This approach allows us to assemble a hand-picked, integrated team of senior professionals for every project, from socio-economic experts to analytic masterminds.

Our founders and senior team remain actively involved, ensuring guidance is strategic, invested and visible. They regularly present at board level and to challenge groups such as ISGs, demonstrating our commitment and credibility.

Our Associates and what they most love.

  • Lena Kadir - Engagement Specialist

    “I love sunny spring days in nature, creamy desserts and relaxing spa days — but penguins make me smile most of all, they are cute and slightly awkward, yet tough and resilient”

  • Mick Swales - Public Affairs

    “Walking in the hills and mountains of the Yorkshire Dales and the Lake District”

  • Ali Puente - Sustainability Consultant

    “Laughing until I cry with my friends”

  • Charley Wong - Communication and Design

    “Everything netball - watching, playing - and especially Manchester Thunder”

  • Kate Tower - Project Management

    “I love spending time with my family in nature, enjoying long walks and exploring new places”

  • Kayte Ashton - Advanced Analytics

    “The Lake District (everything except the summer crowds)”

  • Ruth Clarke - Engagement Specialist

    “I love walking my golden retriever puppy Herbie”

  • Lucy Evans - Engagement Specialist

    “Dancing barefoot outside “

  • Susie Smyth - Engagement Specialist

    “I like to find quiet time around the chaos by doing crafts, embroidery or a jigsaw, with a cheese board for sustenance!”

  • Paul Brown - Advanced Analytics

    “I love nothing more than sitting on the beach and staring out to sea”

Our Values.

  • Ambitious

    We strive for greatness in all that we do. We never settle for average and are always learning.

  • We focus on you.

    We develop deep and long lasting partnerships with our clients, supported by our industry expertise and our commitment to going the extra mile.

  • Vision and direction.

    We keep clear purposes and goals in sight. We provide clarity and simplicity and deliver what we say when we say we will.

  • Curious.

    We triangulate multiple sources of insight from the broadest range of stakeholders, review the connections and explain the contradictions.

  • Progressive.

    We are committed to identifying, promoting, and facilitating sustainable business activities to have a positive environmental impact.

  • Trusted experts.

    We use our expertise and creativity to inform and inspire better decision making.